Product: "ish" Watch

Now here is a watch for anyone with kids, Prasanna Sankhe has designed the "ish" watch. Designed for people in India where "'fashionably late' is safely replaced with 'predictably late'. Cow blockades, politician escorts, cratered roads, compound the problem and offer a valid excuse." - From Hyphen Brands.  I, as a father, believe very strongly that no cow blockade has anything on two little tyrants refusing to put on their socks before heading off to Nana's house, or anywhere else for that matter, and as such, I believe this watch is not only for life in India, but for anyone who is a parent, or is a friend with said parent, or friends with the Misura twins, they are running on India time, no offense intended guys you are running at the right time if you ask me...









Indian Stretchable Time: The 'ish watch' - Designed by Hyphen exclusively for Filter. from Prasanna Sankhe on Vimeo.